Front Cover 2
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Rejected product ideas
Rejected ideas Rejected cover ideas - A futuristic minimalistic theme coverline- ‘’New Wave’’ - A cover star- up and coming model or influencer, known character - Colour palette could be silver, icy blue and monochrome - Bold sans-serif fonts with thin tracking - Contain coverlines, e.g. ‘’Futureproof Fashion: what’s next in style?’’, ‘’AI x Aesthetics: Dressing for the future’’ and ‘’Sleek. Smart. Styled.’’ Rejected website ideas - Micro trend focus/subculture - Sustainable or ethical fashion, focusing on eco friendly brands/upcycling - user generated content, implement an i...
Statement of Intent
Statement Of Intent - Product 1 In order to establish a coherent brand identity of street style and reality across two front covers and contents pages, I created a media text that would appeal to a target audience of fashionable, musical and culturally sophisticated, 16–25-year-olds of the class AB economic demographic who may hold these two factors in high regard. Across both of my covers and contents pages, I kept the same, simple, gothic bold font of the title FinesseMonthly which I originally I switched from a weekly magazine as to fit the Conde Nast codes and conventions i kept it to a monthly magazine, the title aimed to be effective in creating the idea of effortless perfection that my target audience would look up to achieve. Whilst creating a new brand, and the ideologies and representations that come with it, I needed to make sure that it remained in line with the Conde Nast’s already recognised principles. As the audience would be frequent magazine readers, they woul...