Statement of Intent

 

Statement Of Intent- Product 1

In order to establish a coherent brand identity of street style and reality across two front covers and contents pages, I created a media text that would appeal to a target audience of fashionable, musical and culturally sophisticated, 16–25-year-olds of the class AB economic demographic who may hold these two factors in high regard. Across both of my covers and contents pages, I kept the same, simple, gothic bold font of the title FinesseMonthly which I originally I switched from a weekly magazine as to fit the Conde Nast codes and conventions i kept it to a monthly magazine, the title aimed to be effective in creating the idea of effortless perfection that my target audience would look up to achieve. Whilst creating a new brand, and the ideologies and representations that come with it, I needed to make sure that it remained in line with the Conde Nast’s already recognised principles. As the audience would be frequent magazine readers, they would be up to date with the current trends and aware of matters pressing the fashion and music industry. As a reflection of this I worked with a slightly muddy colour scheme for the first issue, which is set for release in Winter (Feb) 2026. This  colour scheme is used to catch eyes and stand out from other magazines you may see on the shelf, the colour is to fit the background which includes a model (myself) wearing a Burberry scarf to show current trends which connect to the target audience, the setting includes a mix of nature with a mix of man made steps which lead to somewhere unknown creating a mysterious vibe, I incorporated a tone of Tan and Brown to fit with the picture I took for the background, which is located outside in a light setting, tones as such are used in many Vogue covers. I think it is quite likely for audiences to interact with this which may lead to debates on social media platforms, leading to the magazine being promoted across multiple platforms. Between my two covers I have included 1 Model for each which both fit the same social group of the target audience, its important I include individuals who have some link to the audience, as in today’s media-rich society, the internet and other forms of media are used to create a sense of identity. Without being able to find yourself reflected through media, it becomes difficult to relate and build a positive relationship with a company. Overall, my model in Issue 01 is looking towards the camera to keep an original feel and fit the Conde Nast media codes, whereas in Issue 02 my model is looking slightly away from the camera to create an indifferent vibe to the cover and highlight the clothing they are wearing and not the models themselves. Issue 01 has a sense of direct address to the reader but also creates a vibe of being up close and personal, Issue 02 engages the reader through the eye-catching photography of the 2.

Product 2

In an attempt to follow the codes and conventions of fashion magazine websites, I studied many of those which are owned by and can relate too Conde Nast and other style/fashion magazine websites. This led me to create a website that included an original title, which also appears across my magazine front cover as well as the contents page, it is found across the home page and linked page, which is the style page in my magazine, this is because it allows for the reader to quickly locate their desired content. The home page of my website includes a blog of recent fashion information and news , titled as ‘Top Stories’ which each include an image which I aimed to be eye catching to the desired target audience, for example an eye catching shade of purple lighting used in one of my images which can almost be seen as ultra violet, as well as an image of the trending beverage matcha, this is to connect with the female side to the target audience alongside the style conscious people as they would understand the craze around this drink at the moment within the fashion scene, along with many other images I took for this website. The menu bar can be found just below the title and contains links to the style page, which contains, celebrity style, footwear, historical garments and recent brand collabs all including images personally taken by myself under their desired subheading, which also includes information on the image itself. I used an image of very influential UK artist Santan Dave, who is a staple in British music culture and is a role model to many, especially style and music conscious people that my magazine and website intends to target. The style linked page also included 3 other images which are, an image of the shoe, Birkenstock Boston’s, which is a very well-known shoe within style conscious people. I also included an image of some very rare and in demand pieces which are stocked in a vintage shop in London I recently have gone too called Dukes Cupboard Limited. And finally I used an image of a branded jacket and some designer glasses which quotes ‘collabs of the future’, this will create suspense within the audience as to what is coming from brands they are interested in or may have some previous association with, whether that’s owning a piece from the label or just being a fan of it. At the top right of my website pages there are small monochromatic icons that link to the social media sites which includes, Snapchat, TikTok, X formerly known as Twitter, Snapchat, and Spotify. This allows for all things CONCEPT across multiple social media platforms to create a cross-media convergence, even implementing Spotify into the website allows for people interested in music which I aim to be most of my audience to access the Magazines Playlists with trending and upcoming music to look out for. All these features within my website were included to grab and guarantee the attention of the reader, by complying to codes and conventions of a magazine website and applying to David Hesmondhalgh’s theory of cultural industries which explores the production, distribution and consumption of cultural goods. This assures me that the target audience will be engaged with the media product.